Enterprise Information Architecture - Louis Rosenfeld
Developing a unified web site or intranet for a large, decentralized organization is the Holy Grail for many of today's Internet professionals. This day-long seminar is for managers and web professionals who desperately want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.
This advanced information architecture seminar combines lecture, demonstration and exercises, discussion, and handouts to address a topic that bewilders every large organization: designing unified information architectures for large enterprises. You'll learn to:
- Develop main pages and other upper-level "portal" components that convey a single cohesive organization, not a collection of warring business units.
- Use metadata and contextual navigation to help users move from one content-rich page to another, regardless of which business unit manages that content.
- Design search interfaces for improved access to content stored in organizational "silos".
- Better implement an enterprise-wide information architecture through appropriate research and design methods and improved governance.
During the day, we'll cover these topics:
- Overview of enterprise information architecture (EIA)
- EIA from the top-down: taxonomies, guides, and other techniques for unifying departmental content
- EIA from the bottom-up: content models and metadata to enable contextual
- EIA and search: indexing cross-departmental content, presenting results consistently
- EIA and the organization: models for rolling out an enterprise information architecture, staffing it, and paying for and managing it in a distributed corporate environment
Who should attend:
Information architects, content managers, webmasters, managers, and others pulling out their hair to develop a unified information architecture for a large, political, and decentralized organization's web site or intranet.
- If you're a beginner at information architecture, you should read a good book on the subject before attending.
- If you're an experienced information architect, you'll appreciate a seminar that goes beyond the basics of wireframes and blueprints and instead focuses on designs and supporting methods that actually work in the enterprise setting.
- If you're a manager, you'll benefit especially from the discussion of governance and other organizational considerations that impact an enterprise information architecture.
